Tag Archive: Getting Clients


We’ve talked a lot about the importance of building your freelancing skillset here on Freelance Folder. It makes sense that to be successful as a freelancer you should be good at what you do.

If you’re a freelance designer, you should be very good at design. If you’re a freelance programmer you should be very good at programming. If you’re a freelance writer, you’d better be good at writing. If you’re a freelance photographer, you should be good at taking pictures. And so on.

However, there’s one skill that’s crucial to freelancers, but rarely talked about. Can you guess what that skill is?

In this post, I’ll identify that crucial skill and explain why it’s so important.

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Here at Freelance Folder we always recommend that Freelancers charge what they are worth. In fact, we’ve written numerous posts to help freelancers determine what to charge for their services.

With all of those posts about setting freelancing rates, you’d think that we’d be the last people to tell freelancers that they should give anything away.

The truth is, giveaways DO work as an effective marketing strategy for freelancers. In this post, we’ll discuss why it works and help you discover how to implement this strategy for your own freelancing business.

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Is “bid” a dirty word? If so, no one told me until I had already started the dirty task of bidding. Now, people ask me all the time: Are those bidding websites (e.g., oDesk, Project4Hire and Elance) legit?

Seasoned writers often look down their noses at me and say in a snarky tone, “You bid on jobs?” And writers who are just getting started ask me if these sites are scams.

Yes, they are legit. Yes, I bid. And no, there is no scam. In this post, I’ll share my reasons for liking bidding sites.

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When Not to Follow Up

Following up on leads is crucial for your freelancing business. Indeed, many freelancers lose business because they fail to follow up.

I definitely don’t want to diminish the importance of following up on your business leads. In most cases, any time that you make contact with an interested prospect you should definitely take that next step and follow through with the lead.

However, occasionally follow up can be over done or done incorrectly. In these situations, being overzealous can actually hurt your freelancing business. Here are some instances when it is inappropriate to follow up.

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LinkedIn may not have the name recognition of Facebook or the popularity of Twitter, but what it does have is the reputation as one of the most effective social networking services for freelancers. Boasting more than 80 million users and counting, LinkedIn has something for everyone, from writers to designers, from podcaster to vbloggers.

Thanks to LinkedIn’s huge, active network of professionals, many seeking the perfect freelancers for projects of all shapes and sizes, you should make your LinkedIn presence just as important as your Twitter account, and probably even more so than your Facebook profile. In fact, LinkedIn can mean all the difference between you seeking out work, and having the work come to you.

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We’ve talked before about choosing the kind of work and clients you want to work with. Knowing who you want to work with is great, but how do you find them? We’re lucky enough to be in an industry where there’s no shortage of work, but a lot of that work isn’t worth our time and effort, so it’s important that we remain somewhat picky with who we decide to work with.

Attracting your target client instead of working with just anyone has several benefits. It allows you to get the kinds of projects you really want while working with your ideal client. No need to tell you how working with your ideal client can lift a ton of stress off your shoulders, right?

So how do you attract that perfect client? What if you have no idea who the perfect client is and should be? Read on my fellow freelancers!

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The most difficult part about starting out as a freelancer is finding work. If you’ve ever spent an entire day applying for advertised freelance gigs, you will probably relate to this post.

A key component of getting clients for your freelancing business is to get your name out there. You can be the very best freelancer in your chosen profession, but if no one has ever heard of you or your freelancing business, you won’t get very many clients.

It can be difficult to build a professional reputation for a new freelancing business. In this post, I’ll provide ten techniques that you can use to help establish yourself in your chosen field. I’ll also discuss some other methods you can use for finding work.

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I will not claim to be an expert on freelancing itself because I have never done it, but what I do know about is hiring freelancers to do work for me.

I have hired people to do many tasks for me that I can’t do, won’t do or simply don’t have time for. It is really helpful to get your business up and running faster than you ever could on your own by using freelancers.

I have found some things freelancers tend to cut corners on or simply do badly. From a client’s perspective, these things will not put you in good stead when you are looking to get follow up work.

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Are you new to freelancing online and having trouble landing that first job? It’s not as difficult as you might think. Within 24 hours of signing up with an online bidding site, I landed my first job (though I’m sure my past experience as an offline freelancing artist gave me a little help.)

Here’s what I’ve done to succeed and what I did may help you as well.

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Are you too quick to turn down a potential client?

While it’s vitally important for freelancers to charge what they are worth, many freelancers move from being too timid to charge a fair rate to being too eager to dismiss a potential client because the work isn’t enjoyable enough or the pay isn’t high enough. In fact, a few freelancers are downright rude about the way that they dismiss inquiries that don’t their standards.

As you can imagine, this diva-like behavior can leave a pretty bad taste in a potential’s client’s mouth.

Of course, some clients really are tire kickers with no real interest at all in doing business with you. So, it does pay to be careful sometimes. (We’ve already provided a lot of information on how to screen clients, so this post deals with the other side of the problem–the freelancer who is just too picky for his or her own good.)

In this post, I’ll distinguish between being a careful business person and being a freelancing diva. I’ll also explain how not to be a freelancing diva when it comes to examining new client prospects.

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